Journale

Brief: Design the branding elements for a new subscription TV channel which broadcasts informative, educational and explorative programs.

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Concepts: When I was first given this task I notice that the programs being aired were either focusing on people or the stories they told. I decided to base my logo on the story aspect, which lead me to create the book. I also took into account the animation potential when comic up with a logo as many TV channels are static.

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Process: After I had a solid logo, I made a style guild for the brand based of the logo and started making mock ups for different platform uses.